Role: Creative Director at Anomaly NY 2015-2018 / Bringing back Pace's cowboy roots in a more modern, batshit flavor-obsessed way

Pace Salsa

Make it Saucy

Role: Creative Director at Anomaly NY 2015-2018 / Bringing back Pace's cowboy roots in a more modern, batshit flavor-obsessed way

Role: Creative Director at Anomaly NY 2015-2018 / Bringing back Pace's cowboy roots in a more modern, batshit flavor-obsessed way

MAKE IT SAUCY

To own family taco night, we turned it into a game. The spinning kind.

To own family taco night, we turned it into a game. The spinning kind.

The Pace Salsa Saucy Suzy

Online Infomercial

We created an arch nemesis for That Pace Cowboy. One that actively dislikes flavor.

The Blandit v. That Pace Cowboy

That Pace Cowboy and The Blandit love cinco for entirely different reasons

Taco Cinco