Role: Creative Director, Anomaly NY 2015-2018 / New brand platform all about delicious, 100% clean food, and the people you share it with.

Panera Bread

Food as it Should Be

Role: Creative Director, Anomaly NY 2015-2018 / New brand platform all about delicious, 100% clean food, and the people you share it with.

Role: Creative Director, Anomaly NY 2015-2018 / New brand platform all about delicious, 100% clean food, and the people you share it with.

Food as it Should Be

Anthem spot

Should Be

Putting harmful artificial ingredients used by the food industry back to their proper use

Preservatives With Purpose: Kid's Center

Putting harmful artificial ingredients used by the food industry back to their proper use

Preservatives With Purpose 2: Fireworks

We asked kids about real and artificial ingredients. They made up answers to the stuff they weren't sure about

Kids Deserve Clean Food

Panera changed the recipe of its most beloved product. This is how we made folks ok with that.

Never-Ending Soup Trailer

We built a video game landscape completely out of Panera's 100% clean food and ingredients for folks to explore.

The Land of Clean